If you wish to have a successful business in the 21st century, you have to use as much modern technology and the correct resources as possible. There is no way around it. If you want revenue and brand success, you have to be tech-friendly and educate yourself on all the modern trends. If a business fails to do so, the same thing that always happens will happen. They will be overrun by the competition who will steal away their customers without even trying due to the fact they optimized their services and kept with the fast-changing times.
A contemporary business constantly faces challenges because the technology has never been better and more accessible, but it has also never moved and advanced so quickly. For an average business no matter the industry they are a part of, having a strong internet presence is the most important thing there is. Without it, people cannot know about what it is you offer, where you are, or even that you exist in the first place. Although the modern social media platforms are crucial, there is still need for a good old website.
With that being said, you should also know that an e-commerce website should be optimized a certain way so that it gives you the absolute most it can. If you have been experiencing a down period in terms of revenue and customer traffic as of late, your website may be in a desperate need of a proper redesign. Lucky for you, in this article we will tell you all you need to know about how to redesign your e-commerce site the right way and more importantly, what the signs that this is what you actually need are. To learn even more about this make sure to check out estartweb.com.
1. It is Old
While there may not be an expiration date for websites, they could definitely become very old and therefore not really useful for your operations anymore. Websites should be redesigned and updated on a regular basis even if everything is going on smoothly and without any issues. The best companies out there change thing sand add new elements to their e-commerce experience even if they are experiencing a growth. Staying on top of things is key in terms of websites. If you want a rule of some sorts, it is said that a website needs a complete redesign every three to five years, depending on the type of business and the kind of site you have. If yours is older, you know what to do. The matters are made worse with the crazy rate at which technology and trends change in the digital era, so get to it quickly.
2. No Mobile Traffic
For a few years not, more than 70% of all internet engagements have been made through the use of mobile devices. Smartphones and tablets are the most used gadgets when browsing and surfing the internet is in question. People still use their desktop and laptop computers, make no mistake, and they always will. However, with busy schedules and hectic lives we tend to live in the contemporary age of information technology, people carry mobiles on them at all times. With internet access readily and widely available, each and every one of them is a potential customer for your business but only if your website is properly optimized for the different mobile systems and devices. If your goal is to stay competitive and carve a larger portion of the market for your company, you should think about how you can design and optimize your e-commerce experience for the mobile users because the vast majority of them will make up your future customer base.
3. Not User Friendly
The number one thing that drives the customers and users away from webpages, apps, and software in general is the difficulty of navigation and how much it is (not) friendly to the users. Slow, unresponsive, and difficult to use websites are not what modern technology is about. If pages take longer than a few seconds to load, and if the menu transitions are out of sync and all over the place, an average customer who is used to something much more smooth and operational will move on and look for an alternative. Server down time means no business on the internet-based side of things for your whole business, so that has to be above average as well. Decreases in sales can be a result of a whole range of things that have to deal with the poor experience your customers are having with your site. The best way to check this is to open the website as a guest and not the admin and check everything. You can ask your employees, friends, and family to do the same and give you feedback. If all of you think more could be done, go ahead and do it before you lose any more customers and money.
4. Competition is on the Rise
If you can clearly see that your fiercest competitors are all of a sudden doing better than you after years of you being the better business, they have probably changed something in terms of their internet-based systems and e-commerce. The easiest thing to do is to check by navigating to their official websites and checking how things look, feel, and operate. If they have had some upgrades and new elements introduced, you should try to do the same as soon as possible. As a matter of fact, you should do more than them and have even more new things available for the customers in order to get your portion of the market back. Users always prefer new and modern things and a better and more pleasant user experience is the key to the hearts and trust of customers. Interacting with the brand happens much more if an average buyer can identify with who you are, what you represent, and what your goals are. If you give them what they want before they get a chance to ask for it, they will love you for it. And there is no better way to do it than through a well-optimized and modernized e-commerce website.