4 Ways Online Casinos are Attracting New Customers

October 13, 2020

Slowly, but surely, online casinos will completely overtake the customers from real-life casinos. We cannot say that nobody will abandon Las Vegas and Atlantic City and start participating in online gambling. According to the latest research, we can see that around 70% of total investments in gambling projects come from players who play on these websites.

In order to stress how important this figure is, we would like to provide you with information that this market has grown to 60 billion dollars in the last couple of years. This cannot be achieved by just attracting new players to the website. It means that all of these players need to be loyal players, who will return to it every now and then. In order to achieve these figures, we can see that a lot of casinos have implemented different marketing strategies.

It makes sense to see why this concept is so popular. The player doesn’t need to sit in his car and drive to the nearest casino. Instead, all of these games can be enjoyed in the comfort of their homes. Therefore, it shouldn’t come as a surprise that this concept has managed to attract so many people over time. Furthermore, we can see that the potential for this market is almost limitless. If you are interested in checking what online casinos look like, be sure to check

We’ve mentioned that these websites implement new kinds of strategies that can help them to increase the number of their players over time. It’s needless to say that these need to be changed from time to time. There are some elements of these strategies that can be seen, even by the players. Now, we are going to provide you with a couple of these methods. Without further ado, let’s begin.

1. High Payout Percentage

One of the concepts players consider to be the most important one for them is the payout percentage. It represents the number of money players will be able to get back when they place some bets or wagers. We can see that different websites have different payout percentages rate. It goes without saying that the ones with the highest percentage will be able to attract more players over time.

Usually, we can see that this rate goes between 94% and 98%. But you can be sure that a plethora of casinos has different ones. You need to conduct research by comparing a couple of online casinos and then choose the one that suits your needs the best. This is probably one of the most important elements that can provide these sites with a chance to attract new people to participate in casino games.

2. Payment Methods

After the payout percentage, we would like to talk about payment methods. We can see that casinos are more diverse in this question than they have ever been. At the same time, we can see that there are a plethora of different payment methods people can choose according to their needs and preferences. There are a lot of alternative methods you can see in this day and age than they have ever been to.

So, it’s needless to say that online casinos have found an interest to implement a lot of these into their offers. We can see that even cryptocurrencies have been introduced as a legit method of payment in many online casinos. Due to a high number of alternative methods people can use, it became pretty important for players. Therefore, sites have decided to implement these in order to attract players.

3. Free Spins

There is absolutely no gambler in the world who doesn’t love to see some free spins on an online casino. This is a pretty powerful thing that can attract a lot of new players, you can be sure of that. Plus, it can be said that these casinos will be able to prevent the loss of their money since these free spins sound much better than they really are. They don’t have so much effect, but we cannot disagree with the fact that it sounds pretty good for most of the players.

All of us have seen some offers where we are offered a possibility to have a hundred free spins. It’s needless to say that it sounds exceptional and plausible for everyone. Many people who play on these sites think that every spin is an opportunity to earn up to $20 per spin. Naturally, this is not what we can expect, but it sounds like a pretty good offer. In fact, too good to turn down. Since it’s an offer that sounds too good to be true, 99% of people will be interested to take part in this activity. It attracts a lot of people, believe us.

4. Striking Bonuses

Every online casino who’s interested in attracting new players over time needs to offer some bonuses. There are a lot of different ones that can be used. Since there are countless online casinos, we can see that these bonuses have been upgraded and worked on by a plethora of people. If we are talking about high-quality casinos, we can see that this concept has been developed even further. So, there is absolutely no surprise that they have been developed over time.

One of the first things that new players see when signing up in a casino is some kind of welcome bonus. By doing this, they are making a proper first impression that can be crucial for the future loyalty of these people to the website. Furthermore, we can see that there are a lot of different ones you can find in many different stages of playing at one of these games. So, you can be sure that bonuses represent a pretty good thing that can have a positive thing when it comes to attracting new customers.

In Conclusion

We’ve provided you with a couple of concepts that have been introduced in online casinos that have the aim of attracting new customers. As we’ve already mentioned, it’s an absolute must for every website to attract and keep customers in order to have long-term benefits.

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