Owning a business nowadays is a big task. It is a big task, primarily from the aspect of running an organization that has goals in front of it that need to be achieved, but also because it is necessary to organize with a large number of people who need to be given guidelines and with which to cooperate. Sometimes it’s not just about these two things, sometimes it needs to be seen a little bit wider. What does that mean? This means listening to the requests of the customers, to follow what the competition is doing, but also to be up to date with the current trends or to start a new trend that will be imposed and everyone will start to follow it. exactly from you as the initiator of that trend.
According to this, when a summary picture is made, it means that it is necessary to monitor the whole situation at all times. So we have to monitor the situation with consumers, ie how satisfied they are with us and our brand, it is necessary to monitor the behavior of the competition, it is necessary to monitor the activities of the entire economy and therefore we should orient ourselves. You can follow only the directions of your category, ie the industry of which you are a part, especially if your work has a production sector and a sales sector, of which the sales sector would be highlighted as more important.
Why more important? Because what is produced must be presented, promoted, and sold. But it gets a little harder, especially in these conditions of a pandemic in which physical sales are down to a level we have not seen since the 2007 economic crisis. In order to prevent an even bigger decline, the companies decided to make a change, ie to reduce their physical sales points and to redirect their full potential to the online world where there are many more opportunities, it is much cheaper and where it is most possible for customers to they are waiting for exactly that product to appear on the internet to order it. Are you also experiencing a drop in sales and that creates a huge headache for you? Wondering if it’s better to close the store or take action? Do you go online? The answer is yes! But before you go online, recognize some of the signs that confidently tell you to move online and offer all your products and services there. What are the signs that say it is time to open an online store? Find out below!
- Costs are higher than earnings so it is better to go online – what is important to you at the moment is to reduce your operating costs which in a pandemic when people’s activity is generally low are too high. This opportunity for lower costs offers you only one option for sale, and that is online sales. How? Easy and simple! All you have to do is buy your space on the internet, create an online store for which you will need the help of experts such as professionals from builder.ai who have helped over 2000 companies to transfer their businesses for sale online, and of course to themselves. Finally, you need to show what you have as an offer. Isn’t it simple?
- It is no longer safe to sell in a store that is crowded during the day – the pandemic has taught us a very bad habit, which is to run away from other people. The reason for this is the transmission of the virus that is all around us. Because physical presence is no longer safe many of the activities have moved online. So it is safer and better to transfer sales online. Why? Because if you stay selling in a classic store you will be faced with being in contact with a huge number of people during the day, which is not good for you, your employees and the business in general in every aspect.
- The online option is easier to manage – if a parallel is made between physical outlets and online stores, then we can safely say that the easier option to manage is the online option. Wondering why? Physical stores have many more responsibilities, and only some of them is to receive the goods, to check, order and exhibit in an enticing way, to present to each of the customers and the like. This is all the easier on the internet! The goods will be in a logistics center, will be displayed on the site with all the necessary information, and if something is unclear there will be communication channels through which it can also be ordered, after which the order will only need to pack the product or to prepare the service and deliver it.
- You can display as many products as you want without any restrictions in the space – if in one sales area the offer can be limited, ie in a certain space you could only display one current part of the offer, on the internet you can display literally everything you sell or everything produce for your customers. It is a huge benefit that you must take advantage of in order to have as large and constant offer as possible, and with that, you will use the opportunity to increase sales.
- Many more people can buy from you than is possible through physical outlets – if in physical outlets it is possible to buy from you only people from the city or surrounding areas, on the internet, it can be anyone from your country, from neighboring countries, the continent you are on or from all over the world. Herein lies the power of online offering and selling products and services. The combined power of the internet, delivery, and online payments is huge especially when it comes to selling products and services online.
Are you still thinking about the possibilities offered by this concept? We encourage you to stop thinking but take action to feel these benefits to your business as soon as possible. So do not wait!