9 Types of Marketing Strategies for Small Businesses

September 6, 2020

If you are starting up a small business venture for yourself you might wonder which steps you need to take in order to grow. Whatever the business may be, there are certain key elements you need to take in account if you want to run your business successfully. One thing to remember is that growing a successful business takes time, keep that in mind so you don’t get discouraged or disheartened along the way. It is a long and hard process, but, if you do things properly, sooner or later, your hard work will pay off and results will going start to show. Today, we’re going to present you with some strategies and key points to help you grow. Without further ado, let’s get into it.

1. Establish your brand identity

Having a clear visual representation of what you are and what you stand for is essential for any business. In order to make people associate your company and product with your brand and make you stand out from your competition, you need to establish a clear identity. That can be achieved by having a recognizable name, logo and a color scheme. This will make it easier for people to recognize your product. This can be achieved in several different ways. You may hire a freelance designer or contact a design agency, it’s entirely up to you. Depending on which you choose, cost may vary, but keep in mind that it is your livelihood and it is worth it. It’s not money down the drain. Just take a look at some of the world’s most famous companies, let’s take Nike for example. First thing that comes to mind when you think them it is probably the legendary ‘swoosh’ logo. Then you think about sneakers and rest of the equipment. That’s a branding done right. When you decide on a logo or a color scheme, make sure you keep it consistent and present all throughout your branding and marketing materials. Stamp your logo on your business cards, on any advertisements, create an email signature and so on. If this is done correctly, your brand will market itself.

2. Understand your business and the audience you are targeting

What people often forget when they first try to market their business is that every venture is unique in its own way. There is no magical formula that applies to every single business out there and provides the same results every time. That is just unrealistic.

Before deciding on a certain strategy and an approach to market your business, think about what does you brand stand for and which customers might find your product appealing. If you’re designing female clothes, for example, your customers will probably not be teenage boys. It’s crucial to understand your demographic – their age, where do they live, what social networks do they use, do they shop online or do they go to a bricks and mortar store. Once you understand all of this, you will be able to efficiently target them – which will in return provide better results.

3. Use social networks

We live in an internet era. Basically everything can be done online nowadays. People work, they shop, they have fun – all while using their mobile phone or a laptop. That is why it is paramount to have an online presence and utilize social media marketing. If you want to learn more about what it takes to create effective social media marketing campaigns and what good social media management looks like, we suggest you visit here to get a more in-depth look at how this works.

4. Use Facebook Ads

This might seem like a 3.1, but for the sake of better impact, let’s leave it at 4. Facebook ads are an amazing way to target a specific audience. Its algorithm is probably the best in the world as far as recognizing where your ad should be placed, which makes it a bullet-proof marketing strategy. You can focus it based on age, gender, particular interests, specific area and so on. Another great aspect is that this form of marketing is that it is really cheap comparing to some other options out there. It’s really simple to use. Create a good ad, either by yourself or hire a professional, make it stand out, use a nice picture, a simple and direct description, utilize what you’ve learned from branding and then just leave it up to Facebook’s algorithm to work its magic.

5. Create a website

Of course, in the beginning you could start by just having a social media presence, but if you want your customers to feel like they’re dealing with serious business, a website would be a great thing to have. It just sets you apart from all of the others that are only relying on Instagram posts and stories. One thing to remember is that having a bad site is not necessarily better than not having one. Make sure your site is user-friendly, easy to navigate, with all essential information and don’t forget to match it to your brand’s identity.

6. Use Instagram and collaborate with influencers

Instagram is a great way to present your product to potential customers without actually running an ad. Sure, you could do that too, it’s essentially the same as Facebook, but we’re talking about something different here. Let’s go back to that example from earlier, women’s designer clothes. What better way to advertise your clothes than have an Instagram influencer wearing it and giving it a positive review. Imagine a user with thousands of followers, he or she then posts several pictures dressed in your clothes all while saying it’s so comfortable, fashionable and recommending it to their audience – that’s huge for your business!

7. Collaborate with other business

Teamwork makes the dream work! Sure, it’s a cliché saying, but it’s true. Partnering up with someone who shares similar interests and operates in the same fields can be beneficial for both parties.

8. Offer a quality product or service

All of the previously mentioned suggestions will not be sufficient if you don’t deliver on quality. All of the marketing strategies won’t help you if your customers are left disappointed or unsatisfied. There is no better way to advertise than to let your product speak for itself. You’d be surprised by how much referrals and mentions you could generate by just being awesome.

This was our guide as how to run a successful business marketing strategy and hopefully it was helpful and informative.

And never forget about creating an appropriate online marketing plan. You might build a beautiful blog or website with an eye-catching design. It won’t matter much because nobody will ever visit it without the right promotion methods. Therefore, a proper online marketing plan is far more important than your website design. It is especially true when you’re getting started in your business. So it’s a good idea to improve the look of your site and design later slowly and focus on marketing first.

There are many ways of creating an online presence for your business. The most popular ones are social media platforms including Facebook, LinkedIn, Instagram, etc. On the other hand, SEO is the most effective one in the long term. Of course, you need to keep in mind that SEO is a slow process so you can only expect results after a year or so. In the meantime, using social sites is a perfect way to get some website visitors and initial results.

In case, you want to learn more about modern marketing strategies, check out OnlinebizBooster website. It’s a digital marketing blog and website. Furthermore, you’ll find there affiliate marketing techniques, the latest web design trends, sales funnel, email marketing, product reviews, and other topics that could help you in your entrepreneurial journey.

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